This like-new first edition hardcover is untouched, no marks, pages are tight and appear unread, the book is tight, square, and unmarked. Dust cover is unmarked. Misbehaving: The Making of Behavioral Economics by Richard H. Thaler, published in 2015, is a seminal book that traces the development of behavioral economics, a field that blends insights from psychology with traditional economic theory to better understand human decision-making. Thaler, a Nobel Prize-winning economist, is one of the pioneers of behavioral economics, and in Misbehaving, he recounts his journey in challenging the assumptions of classical economics, particularly the notion that humans are always rational actors who make decisions purely to maximize utility.