This like-new first edition hardcover is untouched, no marks, pages are tight and appear unread, the book is tight, square, and unmarked. Dust cover is unmarked. Misbehaving: The Making of Behavioral Economics by Richard H. Thaler, published in 2015, is a seminal book that traces the development of behavioral economics, a field that blends insights from psychology with traditional economic theory to better understand human decision-making. Thaler, a Nobel Prize-winning economist, is one of the pioneers of behavioral economics.